I wouldn't be the designer I am today without BloomBoard. I joined the team in 2013 with experience in research and tech, a passion for education, and an appreciation for details and craft. Admittedly, I was still finding my way - but two years later, I left a seasoned designer with experience in UX/UI design, product strategy and user research. Through numerous projects, I learned to navigate tensions between customers and users, to design for scale and efficiency, and to bring others into the design process.
In 2014, BloomBoard reorganized into two dedicated product teams for their consumer marketplace and enterprise product tools. I became the lead designer for the enterprise product suite (nicknamed "Observations") from 2014-2015, working closely with a team of five engineers and one product manager. Our work focused on tools to support teacher observations and evaluation, as well as administrative tasks, and internal tools to improve efficiency.
Below are a few of my favorite projects.
Teacher-Teacher Video Coaching
Video is a valuable medium to facilitate feedback for educators. BloomBoard's CEO was interested to explore how more extensive video feedback tools could fit into the product ecosystem, and gauge educator interest.
To conduct user research, design, develop and test a digital prototype using video as a feedback mechanism.
We developed a iPad application to allow educators to share videos with coaches or colleagues. The initial prototype included account creation, storing and sharing video files, and video annotation tools. Users would add stickers to the videos, include custom notes and draw on the videos. We also proposed voice recording notes as a potential option during our second phase of research. Research revealed tensions between privacy and ease of use and two distinct flows for providing feedback.
Mobile UI/UX design, rapid prototyping
Resource Consumption Report for Principals
As BloomBoard's professional development marketplace expanded, school districts allotted their teachers money to spend on resources for their professional growth. Districts and principals needed a way to track spending. However, teachers did not want their chosen resources to highlight areas of weakness and negatively impact their job evaluations.
Create a report for administrators to visualize teacher spending trends without violating teachers' privacy.
We conducted research at both the district and school levels to determine the target users and their needs. We subsequently focused specifically on principals and developed a report to show spending across teachers. Available data included the breakdown of free and paid resources. We determined that paid resources would be visible for district accountability, but free resources would be kept private. Principals were most interested in a feature that highlighted common resources across teachers, allowing them to better target professional development and bulk purchase specific resources.
Data visualization, interaction design
Premium Product Provisioning Tools
From 2014-2015, BloomBoard developed a new set of reports to visualize data and provide insights to administrators. Led by my colleague, Rachel Litt, the reports highlighted teacher ratings and performance, as well as evaluation progress. They were incredibly well received and valuable, but as a premium product, needed to be provisioned to individual user accounts.
Develop an provisioning tool for premium products that was scalable, could handle nuanced preferences, and respected individual licensing timeframes.
From the beginning, we knew the tool would be an administrative interface. We were challenged to construct the logic to accommodate evolving sales practices and pricing logic. The amount of data and need for bulk actions were a secondary challenges, resulting in a table interface with infinite scroll pagination. Finally, data privacy logic was critical since our eventual goal was to make the controls client facing.
User research, interaction design, designing for scale
In 2015, BloomBoard's product suite included both enterprise and consumer tools. Market research showed that the majority of money spent on professional development came from institutions and could be channeled through our enterprise products. However, institutional decision makers were difficult to identify. Over the course of three months, I led a team of three researchers. We concluded by presenting our findings and product recommendations to the leadership team.
Investigate district procurement and spending practices, corresponding decision processes, and understand key decisionmakers and their motivations. In addition, to understand the value of potential product offerings.
We conducted a digital survey with 60 administrators, as well as twenty-nine interviews in eleven states over the course of four weeks. Our research skills were challenged by the simple fact that no one likes to talk about money - especially with a random Silicon Valley company. Our final presentation included key themes and product recommendations supported by quantitative data, interview quotes and anecdotes. Our results & recommendations drove product strategy decisions across multiple teams and helped focus efforts in specific areas.
Research planning & project management, user interviews, product strategy & recommendations,